Let us start the new year by diving into something that gets us really excited: the incredible impact a well-planned retail fitout can have on your business. We’re not just talking about making your shop look pretty (though we’re all for that); we’re talking about creating a space that works harder for your business, engages your customers, and boosts your bottom line.
Why Your Store’s Appearance Matters
70% of buying decisions are made in-store, according to a study by ShopperTrak. A well-designed layout increases the likelihood of customers making impulse purchases.
In retail, first impressions are everything. When a customer walks into your store, the design, layout, and overall vibe immediately set the tone for their experience. Is your store welcoming? Is it easy to navigate? Does it showcase your products in the best possible way? These aren’t just aesthetic questions; they’re business-critical decisions.
At Baptt Group, we’ve seen firsthand how the right fitout can turn things around for a retail space. A cluttered or outdated store can deter customers, while a fresh, thoughtfully designed layout invites them in and encourages them to stay—and shop!
When you work with us, you’re not just getting a shopfitting company. You’re getting a team of experts who genuinely care about your success. We know that every retail business is different, so we take the time to understand your brand, your customers, and your goals. Then we tailor our fitout solutions to meet your specific needs.
Here’s how we do it:
- Collaborative Planning: We work closely with you to understand your vision and identify opportunities to make your space more functional and appealing.
- Smart Design: Our designs focus on optimising your space, improving customer flow, and highlighting your products. It’s about creating an environment where people feel comfortable and compelled to buy.
- Quality Craftsmanship: We take pride in the quality of our work. From the big picture down to the smallest detail, we ensure everything is built to last.
How a Retail Fitout Drives Sales
Let’s get into the nitty-gritty: how does a new fitout lead to better sales? It’s all about psychology and functionality. A well-designed store creates a positive customer experience, and happy customers are more likely to make a purchase.
- Improved Navigation: When customers can easily find what they’re looking for, they’re less likely to leave frustrated. Clear signage, intuitive layouts, and well-organised product displays make a huge difference. Retailers that invest in store design and customer experience report an 89% increase in customer loyalty (Forbes Insights).
- Better Product Visibility: A good fitout ensures your best products take centre stage. Strategic lighting, shelving, and displays draw attention to key items, boosting their appeal. Stores that showcase products with strategic lighting see a 19% boost in sales compared to those with poor lighting.
- Comfort and Atmosphere: People spend more time in stores where they feel comfortable. Whether it’s through better lighting, inviting seating areas, or a logical flow, we create spaces that encourage customers to linger. Over 80% of shoppers say that the atmosphere of a shop influences their decision to stay longer in a store (Mood Media Study).
The Process of Shopfitting
We know that a fitout is a big investment, and we’re here to make the process as smooth and enjoyable as possible. Here’s what you can expect:
- Initial Consultation: We start by getting to know you and your business. What’s working in your current space? What’s not? What are your goals?
- Design and Planning: Our designers create a detailed plan tailored to your needs, incorporating your feedback every step of the way.
- Fitout Execution: Once the plan is finalised, our skilled and experienced team brings it to life. We’re committed to meeting deadlines and keeping disruptions to a minimum.
- Final Touches: We go the extra mile to ensure every detail is perfect before handing over your new space.
Fitouts we are proud of
We could talk about fitouts all day (and we often do!), but what really gets us going is seeing the transformation in our clients’ stores. Here are a couple of recent projects we’re especially proud of:






Ready to Give Your Store a Fresh Look?
At Baptt Group, we believe every retail business deserves a space that reflects its unique identity and helps it thrive. Whether you’re starting from scratch or refreshing an existing store, we’re here to help you create a space that delights your customers and drives sales.
Don’t let an outdated store hold your business back. Contact us today to schedule a consultation and find out how we can help you achieve your goals. Together, we’ll make your vision a reality.
Your success is our success, and we can’t wait to be part of your journey.